Once you’ve put up your home for sale, you need to be careful with what you post about your home on social media. After all, your potential buyers (and in all likelihood, their real estate agents too) could be checking your social media posts to get more information about your home. Given below are some do’s and don’ts of social media posts when you’re ready to sell your home.
- Maintain privacy
Avoid exposing your home’s activity by revealing the number of showings you’ve had or the offers you’ve gotten. Though such details could get you excited or motivated, you need to be careful about how much information you give away about your home’s activity. That’s because if you reveal too much, you’ll end up weakening your position in negotiations. For instance, posting about not getting adequate offers on social media could bring lowball offers your way because potential buyers could found out how desperate you are to sell. The ideal solution is to make a simple announcement post that has a link to your home’s listing. You can share it on Twitter or Facebook to reach a wider audience and grab more eyeballs and attention.
- Don’t post negative things about your house
You may have a leaky roof or a broken door but refrain from posting about them. Steer clear of posting anything that showcases your house in a negative light, even if it appears to be minor. Remember – an idle comment or a seemingly trivial complaint could scare away your potential buyers. However, you can post about renovations or home improvements. So, if you’ve added a new front door or repaired the roof, click pictures and share them on social media with the relevant hashtags to let your potential buyers see what they look like. This way, you would be able to increase your post’s popularity and pull in home buyers who’re looking for particular renovations that have already been completed.
- Avoid including or focusing on negative information about the community
You already know not to post negative things about your house. But you should also avoid talking about anything that’s not directly related to your house but could still adversely affect its chances of being sold. So, complaining about a neighbor or saying the community is usually aloof could be reasons for your potential buyers to shun your home. Even complaining about other things (say, noisy surroundings, far-away location of grocery stores, etc.) may not help you attract the kind of buyers that you’re wishing for or even any at all. What you should do is to highlight the things you appreciate about your region on social media – be it a farmer’s market, a close-knit community, the local church, etc.
Selling your home is indeed a life event that you should share with your social media fans and followers. You just have to post the right things by thinking from the buyer’s perspective to attract the right buyers with great offers. So, act wisely and leverage your social media accounts to spread the word about your house on sale.